Yelp.com is one of the top 50 sites in the United States, according to Alexa.com traffic stats. Chances are good that your small business is reviewed on Yelp. And, much of the time, the reviews on Yelp can have a great deal of unbiased truth to them. Have you spent 5 minutes there to see what your customers are saying about your business? You'll learn a lot be searching for reviews about your business. Spend a little time to make sure that your business info is accurate: store hours, address, contact info, web address, etc. Maybe you'll find out that some customers would really like to see a better vegetarian selection on the menu of your cafe, or that the teeth cleaning is great, but the magazine selection leaves much to be desired at your dentist office.
Here are some reviews for one of my current favorite lunch spots in Oakland, CA: Brown Couch Cafe
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