Big Innovation at a Small Business

My good friends at MOCD, LLC recently turned the concept of a simple, blank journal into something incredibly innovative.  They wanted to create a product that could be used as a tool for self development in response to a "Galactic Moment" that will occur when, on December 21, 2012, a "Winter Solstice Sun will align with the galactic plane at the center of the galaxy."

According to the site, this event happens only once between every 26,000 years.  They gave some deep thought to this epic event and came up with a clever way for people to jot down their own perception and feelings around this moment in time.

The journal contains one page for each of the 720 days from January 1, 2011 to December 20, 2012, and is intended to be a motivational countdown in order to record and help us to accomplish our goals in a meaningful way.

You'll have to see the journal for yourself in order to experience its uniqueness.  MOCD, LLC only printed 1,000 copies. It is available online at 2012 Notes.

So what are you doing with your small business to stay innovative and to provide value for your customers?